Want To Be a Sponsor?
Dear potential sponsor,
We invite you to join us as sponsors of a unique Halloween-themed sports marketing opportunity in Utah – The 2nd Annual Night of the Running Dead® 5K Race/1 mile creep n’ crawl to be held on October 8, 2011 in Salt Lake City.
Our inaugural race in 2010 was extremely successful. We had hoped to draw over 500 participants and ended up with over 1,300 people in attendance. We raised $5,050 for the Huntsman Cancer Foundation. A post race survey of over 200 participants indicated that 98% of people attending in 2010 would “definitely return” for 2011. This success is unprecedented for an inaugural 5K race. The only thing we missed last year was more terrific sponsors!
This is a great brand-building event that will prominently feature your products and/or services to thousands of race-day participants and hundreds of thousands of Utahns. Your company will be promoted as part of an extensive media and marketing campaign through radio remotes and advertisements, web and online marketing, print exposure, and guerilla marketing from a team of Halloween fans and race enthusiasts at several events throughout the summer and into the fall.
For the 2011 race, we hope to have well over 2,000 people in attendance, and dozens of corporate sponsors including: banks, costume shops, local haunted attractions, grocery stores, local radio stations, floral shops, car dealers, mobile phone companies, spas, city and county governments, sports companies, and many more. We want this event to become a Utah institution to help the state kick off the Halloween season.
Part of the proceeds will be donated to Huntsman Cancer Foundation, renowned world-wide for their research and treatment of cancer patients. Each cash sponsorship will entitle you to a letter of charitable donation from the Huntsman Cancer Foundation (a 501(c)3 non-profit), after the race has been held, in your organization’s or individual’s name.
The 2011 race course is again at This is the Place Heritage Park near the University of Utah and across from the Hogle Zoo.
Sponsorship opportunities range from $5,000 to $250 – giving you many affordable options. Please see the enclosed sponsorship packet for details. Donations of any kind are welcomed! The deadline for major sponsors is September 1st, giving us sufficient time to place your corporate logo on all promised marketing items. We will begin our marketing blitz on K-Bull 93 FM on January 29, 2011. The sooner you decide to be a part of this unique new event, the more advertising we can do for you!
Please help us continue to create the premier Halloween event of the season,
Craig Middlemas
Race Director
Night of the Running Dead®
